Back in 2008 , Spotify was launched , but has been more of a successful business as its worth is just over $8 billion. Streaming services proliferate the music market these days, making CD’s a past . One of the most popular option available to music lovers is Spotify, which sometimes seems to have pretty much taken over. The company would like to keep expanding its global expansion and is taking another step towards that , by expanding it to the market in Japan.Spotify announces that at the moment it is invitation-only however, it will be available across major platforms including mobile, tablet, desktop and PlayStation.
Spotify’s CEO and Founder, Daniel Ek said “We’re incredibly excited to launch Spotify with a uniquely Japanese music experience”, “With Spotify’s revolutionary discovery and personalization features that fit your every mood, we aim to help people enjoy more music and connect more artists with fans than ever before”.
This Japanese launch features a comprehensive catalogue of local artists, as well as international musicians, Discover Weekly — a playlist based on your listening habits — curated playlists produced by a Tokyo-based team, the ability to use the Spotify app as a remote to control Wi-Fi speakers, and song lyrics support for desktops.
With the launch of Spotify in Asia, there will be a tough competi tion with other digital platforms .If Spotify launches in India, it will face stiff competition from local players such as Saavn and Gaana, as well as Apple Music. What could give Spotify an edge over Apple Music, especially in a market such as India, is the availability of a free tier. Apple Music requires users to have a subscription in order to access it. Spotify now faces stiff competition from Apple. Spotify has 30 million paid subscribers. Apple Music is growing at a faster rate, having announced 11 million paid subscribers recently
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