Inovative and tech-centric these are the two words synonym to Google. The brand which never stops exploring is entering the music festival business. yes you heard it right Google’s Good Fest will be the first livestream music festival where all proceeds from the virtual festival will go directly to charities chosen by the artists themselves. Good Fest will be held across 5 live streamed events in 5 different cities across the country, each dedicated to a unique charitable cause.
Sponsored in conjunction with Good, a global media firm and and “social impact” company that seeks to address global issues, GoodFest kicks off on November 29 in New York with a gig from Glass Animals and Preservation Hall, who will promote the DonorsChoose cause. Subsequent events, featuring different acts in support of separate causes, will be held in New Orleans on December 9 and Seattle on December 12, with two more yet-to-be-announced shows in San Francisco and Los Angeles at the end of the year.
Google is also using the event to promote its new Pixel smartphone, which will be used to record backstage footage and will be heavily referenced at the events and their promotional material.
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