Mixcloud is taking things to next level , as they announced a major deal with Warner Music Group.The deal is the platform’s first with a major label group.It is most popular amongst DJ’s , Mixcloud offers a collection of serialized, long-form and exclusive audio content (over 12 million radio shows, DJ sets and podcasts, according to a release)from some of the biggest names in the scene to the upcoming talents.

This deal will enable the online streaming platform to to start building new subscription products.Actually back in 2014 , Mixcloud launched ‘Pro’ and Premium’ subscription tiers which sadly neither offered users the chance to download mixes or access music offline ,where the latest deal is sure to be a remedy to this problem.Mixcloud claims 17 million monthly listeners to its catalogue of 12m shows and mixes.

SOURCE : Financial Times

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