Budweiser unleashes “Touch,” theultimate musical anthem for Halloween, co-written by American R&B Star Kehlani and Grammy Award-winner Ryan Tedder of OneRepublic. Developed by Budweiser, in partnership with CAA Marketing, “Touch” comes to life in a short film from PRETTYBIRD director Fleur Fortune, and follows masked revelers on a transformative journey from dusk until dawn, culminating in the summoning of a mythical creature – a majestic black horse (Percheron – the French cousin of the Clydesdale) that serves as the driving force for the epic night.

Atlantic released several Kehlani tracks during 2015 and 2016, including “Gangsta,” her first crossover hit, taken from Suicide Squad: The Album. Kehlani’s first proper full-length, SweetSexySavage, arrived on Atlantic in early 2017.The “Touch” film will be released in bars, clubs, and house parties globally, and 15sand 60s spots have been derived from the video to serve as paid media assets.  Additionally, the song will be released on Kehlani’s Spotify and iTunes pages. The campaign has a strong presence in bars and clubs, with full trade activations supporting the program from the bottom up

“Halloween is a popular global holiday for our drinkers, a time when they are free to be whoever they want to be. We saw an opportunity for Budweiser to own this exciting time of year and bring it to countries which haven’t experienced this fun tradition. Through strong partnerships with Kehlani and CAA Marketing, we took a non-traditional approach to our content and co-produced a music video to tell an engaging story about our brand.” – Lauren Rodriguez, Global Brand Director, Budweiser.

Stream it here :

https://www.youtube.com/watch?v=fraqsn1efNM

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