Ola has been associated with Sunburn Festival for quite sometime now. This Kygo tour will mark the commencement of Ola being presenting partners for Sunburn. Apart from the business deal, the 2 concerned parties are launching a #PeekeMatChala campaign.
This campaigns main motive is to discourage people from driving after drinking.
It feels good to see one of the major festivals in India take such an initiative. We have had way too many accidents wherein someone was heading home after a concert and was drunk. Apart from this campaign Ola customers will also get an opportunity to meet & interact with the artists that will play the festival and also win some free passes. We would like to conclude by asking our readers to be responsible and #PeekeMatChala.