In keeping with Insomniac’s ongoing international expansion, the company today announced it has entered into a partnership with ALDA after acquiring 50 percent of the Amsterdam-based company that is a leader in developing, producing and promoting dance music events and experiences around the world. Together the two premier production companies will expand the dance music scene to a broader international audience, bringing their brands around the globe and expanding their footprint in Europe, Asia and the United States.
Cheers to an amazing new partnership in Amsterdam with my tall Dutch friends! They have intense passion for this culture and its community, and I’m super excited for our future in Europe together. Look out for some @Alda__NL first-class festivals here in the States as well 😎🥂🙌 pic.twitter.com/yoCdF1qbx2
— Pasquale Rotella (@PasqualeRotella) October 18, 2018
Insomniac Founder and CEO Pasquale Rotella stated:
“Allan, David and the entire ALDA team are first-class event producers, and friends I’ve known for many years. We’ve wanted to work together for quite some time, so this partnership feels very natural,” By aligning our businesses we can bring the world-class experiences that both Insomniac and ALDA are known for to the US and exciting new places around the world.”
With more than 180 shows produced in more than 30 countries, ALDA leads the international dance music scene with outdoor and indoor festivals, tours and events, including AMF, the largest indoor music festival in The Netherlands, A State of Trance, the world’s leading trance event and New Horizons Festival, one of the largest electronic music festivals in Germany. ALDA will continue to operate as an independent company under co-founders Allan Hardenberg and David Lewis. ALDA is the company behind stunning events like Armin Only, A State of Trance, We Are Connected, A Day at the Park, Electronic Family, AMF, New Horizons and The Flying Dutch.
Allan Hardenberg, ALDA Cofounder and CEO said:
“We are thrilled to enter into this partnership with the Insomniac family. Pasquale and his team are true innovators when it comes to creating and executing festivals and music events,It has been our goal to provide dance lovers with high quality musical experiences, and Pasquale encourages this vision.”