Amsterdam Dance Event, organized by The Amsterdam Dance Event Foundation would have celebrated its full-fledged 25th Anniversary Edition this year but due to the COVID-19 pandemic, the organizers of the annual gathering have been obliged to ensure the safety of its 400,000 international visitors by shifting its conference program to an online-first environment, as well as drastically changing its festival proposition to a limited number of seated ADE.

The first speakers for the virtual ADE Pro conference have been revealed, alongside a select number of COVID-proof seated concerts and cross-cultural projects under the ADE Specials banner, set to take place in Amsterdam in close coordination with the city council. The first participating venues under the COVID-proof ADE Specials banner to take place throughout Amsterdam include Bimhuis, Concertgebouw, Melkweg, Paradiso, and Paradiso Noord, with more to be announced soon.

ADE Pro digital conference will feature Grammy award-winning artist James Blake in conversation with mental health expert Jennie Morton, and an in-depth workshop on music clearance by Deborah Mannis-Gardner, as well as panels talks, and interviews with Bandcamp’s Aly Gillani, VFX specialist Angelo White, VEVO’s Claudia de Wolff, BBC Radio 1 DJ Jaguar and music industry entrepreneur Merck Mercuriadis. ADE Pro is the annual business gathering for the global electronic music industry. The three-day conference for music industry professionals runs from Wednesday through Friday and features dedicated programming covering subjects from marketing, publishing, and bookings to sustainability, social change, and mental health.

The ADE 2020 Digital Pro Pass grants access to the entire ADE Pro conference program as well as a year-long subscription to its social media platform, get yours here!

Amsterdam Dance Event 2020 will take place from October 21st – 25th.

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