Electric Castle fans proved their loyalty by tattooing Bonţida Fever, the festival’s latest promotion, on their skin.
Electric Castle’s Bontida Fever campaign includes the tattoo test. Fans who sought a lifelong membership showed their dedication every day, exceeding the organizers’ expectations.
More than 300 young people uploaded video recordings with tattoos that show their unique relationship to Bonţida, from longtime festivalgoers to newcomers. All Electric Castle members received lifelong memberships.
Every day until the 9th event, Bonţida Fever surprises fans. On public display or in EC partner locations nationwide, QR codes with the campaign name offer the possibility to win free tickets, learn about the festival and its acts, or have your own message on the EC billboard.
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