Amsterdam Dance Event (ADE) and G-STAR have teamed up to introduce the 2024 edition of the rave-friendly bag, designed to meet the needs of both day and night activities during the event. This innovative accessory, featuring a built-in messenger bag, reflects the versatile nature of the ADE Pro Pass, making it perfect for the ADE Pro Conference by day and the hundreds of events by night.
G-STAR, renowned for its contemporary and sustainable fashion, returns as the creator of the official ADE Pro 2024 Backpack. The design embodies G-STAR’s commitment to creativity and sustainability. This year, G-STAR collaborates with Dutch DJ and label head CARISTA, who will be the face of the new backpack, and will also perform at RAWFACTORY on October 17.
The ADE x G-STAR backpack is available exclusively with the ADE Pro Pass, which grants access to the entire conference, networking events, and exclusive performances. The Amsterdam Dance Event, the world’s largest electronic music festival and conference, continues to grow, attracting over 150,000 visitors each year and featuring more than 3,000 artists across 200 venues.
G-STAR, a leader in denim since 1989, is known for its innovative approach to fashion and has collaborated with global icons like Pharrell Williams and Snoop Dogg. This partnership with ADE highlights the brand’s deep connection to creativity and culture.
Dive into the first 300+ names of artists for ADE 2024 and find your favourite artists and events.
The ADE Pro Pass grants access to the full ADE Festival program with vastly improved access. Get yours now here.
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Photo source: ADE and Mikah de Wolf
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