Desperados, HEINEKEN’S tequila flavored beer brand is known for pushing the boundaries of wild experimentation in music. For now they are back with yet another project this time they teamed up with KiNK, legendary Bulgarian producer and DJ, to create the world’s first, global DIY mobile sound system performance. Well he is one of the finest, innovative, uncompromising producer, captivating DJ and live performer from Bulgaria.
Last month the beer brand hosted an epic, experimental, once-in-a-lifetime party experience, unlike anything you’ve ever been seem -the ultimate DIY style music experiment in Netherlands.
KiNK said
“Desperados Sound Stage was wild. I’ve never had the chance to experiment with such unique sound systems before,There were moments when the sounds and music worked perfectly together and of course a few mistakes along the way, but that is the spirit of DIY music, breaking the rules because there are no rules to break!”
KiNK played the role of DJ, conductor and producer, by using custom built sounds systems as instruments and partygoers from around the world as musicians, to produce an unorthodox assortment of sounds. As part of the experiment, KiNK created the exclusive track “I Can See Through You” in real time.
Check out the tune he created during the event:
Desperados Sound Stage: W.T.F. (Watt The Frequency), is the fifth act in a series of unique party experiences, which saw 300 fans descend upon Amsterdam to take part in an interactive live party for music lovers, directed by KiNK.
Each sound system was sourced from the local music scene of its country of origin, including Germany, Netherlands, France and the UK, to create a truly global sound. The sound systems such as King Shiloh, GoedBezig, Olaf Mooij (Netherlands), Realhorns, Nik Novak (Germany), Legal Shot Sound System (France), Channel One Sound System (UK) were used. Using materials such as faders attached to organs, electronic oil drums and even disused cars, the distinct medley of sounds, under KiNK’s direction, came together to create one exceptional track. Check out the full experiment here.
Anna Bizon, Global Brand Director, Desperados, stated:
“As nightlife culture continues to evolve, millennials want more from their nights out and have shown a thirst for experimentation, immersive experiences and DIY nights. At Desperados we see our acts as opportunities to encourage this mindset, while also celebrating the people that move the party world forward creatively. The DIY style of Sound Stage brought together skills, sounds and passions from all over the world, resulting in a truly collaborative and unique track.”
Well experimentation in music is nothing new for the global beer brand, pevious acts in the Desperados series of wild experimentation include: SkyFest, the world’s first hot air balloon electronic light orchestra; Train Trax, where Desperados worked with the renowned electronic music group Mount Kimbie to turn an ordinary train in Warsaw into a music instrument for fans from across the globe; Bass Drop, a party onboard a plane at zero gravity, 30,000ft above the Nevada desert; and House Party Plugged, which saw an ordinary house transformed into a backing track.
Watch it here:
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