Budweiser Experiences launched its first ever streetwear collection in India in collaboration with five leading culture shapers in the country, namely VegNonVeg, Huemn, NorBlackNorWhite, Hanif Kureshi, and Boxout.FM; transcending fashion into the diverse realms of art, music, and heritage on 19th January, 2019 at One Style Mile, Delhi.

Kartikeya Sharma, Vice President Marketing – South Asia, AB InBev stated:

“We are ecstatic and overwhelmed to see the response to the collection in its preview stage. It was surreal to watch the entire cultural community come together to revel in the launch of our first collection in India. Working with the collaborators to curate something so unique has been an amazing experience, and we look forward to more exciting partnerships in the future.”

The exclusive launch witnessed stellar performances by BOXOUT.FM, an online community radio station and BUDXSTREET collaborator, who perfectly set the vibe for the evening. This pulsating performance was followed by London DJ and party-starter Shama Anwar, who juggled between both old and new school hip-hop music to get the crowd grooving to her eclectic beats.

The evening was taken to the next level by DUB FX, Australian musician and worldwide street performer who surfed seamlessly between reggae, hip-hop, samba, drum ‘n’ bass and dubstep. As leading hip hop artist and rapper DIVINE took stage, he had the whole audience enthusiastically grooving to his latest tracks with his stellar live performance.

The collection will be exclusively available on www.budfactory.in.

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