Budweiser has been taking initiatives for successfully infusing the international EDM events into India’s event calendar, the world renowned beer brand has in last 1 year brought down events like Sensation, Don’t Let Daddy Know, Tomorrowland Unite and Made Stage to India, not to forget Budweiser is one of the biggest reasons why India is schedule to host one of the most sought out festival in the world “Electric Daisy Carnival” for the very first time in November . To continue with  the brand’s core principles of freedom, authenticity and ambition, and to engage with today’s generation Budweiser has recently launched their ‘Always Brewing’ campaign and also brought their  international music property ‘What’s Brewing’ to India for the first time , first edition of ‘What’s Brewing “ took place in Delhi.

Now , Budweiser is moving towards Bangalore , because Bangalore is cradle for dance music in India. ‘What’s Brewing in Bangalore’ promises to offer an incredible experience to all electronic music lovers by showcasing “What’s brewing in the world of music”. The concept will take the Indian audiences on a journey across the world of different sensations, moods, experience and genres. Focusing on the core theme of the campaign ‘Always Brewing’, the event will captivate audiences with two separate stage set-ups namely THE CLUB and THE GHETTO – each being completely different and unique to one another, showcasing a different genre of electronic music.

A throwback to the golden age Hip-Hop, The Ghetto Stage will feature performances by DJ SA and DJ KAN – I. The stage console will be transformed to look like a pop-up Boom Box, featuring urban graffiti from the streets Hip-Hop was raised out of.  THE CLUB takes its inspiration from Amsterdam style clubs and will see artists like Anish Sood and Rohan Kapoor spin their take on electronic house music.

Not to forget , Budweiser is also hosting a special contest on their social media platforms where budding electronic music artists stand a chance to perform at ‘What’s Brewing in Bangalore’. Artists who wish to enter the contest can participate by uploading a 30-minute set on Soundcoud. The headlining acts for each stage will select the best set and announce a winner. The winners for each genre will get an opportunity to play the opening set before some of the biggest names in Indian electronic music take stage.

Event Details

Date: Thursday, 27th October 2016

Venue: Koramangala Social, Bangalore

Time: 9 pm onwards

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