Budweiser has been taking initiatives for successfully infusing the international EDM events into India’s event calendar, the world renowned beer brand has in last 1 year brought down events like Sensation, Don’t Let Daddy Know, Tomorrowland Unite and Made Stage to India, not to forget Budweiser is one of the reasons why India is schedule to host one of the most sought out festival in the world “Electric Daisy Carnival” for the very first time in November . To continue with  the brand’s core principles of freedom, authenticity and ambition, and to engage with today’s generation Budweiser has recently launched their ‘Always Brewing’ campaign and it’s bringing it’s international music property ‘What’s Brewing’ to India for the first time.

The first edition of ‘What’s Brewing in Delhi’ promises to showcase “What’s brewing in the world of music” to all electronic music lovers. With the concept, the artists will take the audience on a journey across the world via their music.  This event will out forward the idea how music with Budweiser are constantly brewing, showcasing three different music genre stages in one venue. The Underground stage will be minimalistic techno, featuring Paraphoniks, FRAME/FRAME and BLOT. The Ghetto will have Anushkha + Agent and SICKFLIP, and The Club will see performances by Progressive Brothers, Zaeden, and Kerano. The event is schedule in New Delhi on the 30th of September at Social, Hauz Khas Village.

Not to forget Budweiser is also hosting a special contest on their social media platforms where budding electronic music artists stand a chance to perform at ‘What’s Brewing in Delhi’. Artists who wish to enter the contest can participate by uploading a 30-minute set on Soundcloud. Enter the Contest here : http://wmsentertainment.in/whatsbrewingcontest/
Speaking about the maiden edition of the music property, Vineet Sharma, Associate Marketing Director, AB InBev India said, “What’s Brewing has been really well received by consumers in our international markets and we wanted to introduce this unique platform to India. This event brings India on the map of similar music experiences happening in cities like New York, Berlin, London. This furthers our agenda of always brewing something new and fresh for our target audience.” “With ‘What’s Brewing in Delhi’ we want to provide authentic music experience to our fans in India. We would like to create an atmosphere that not only elevates the consumer’s on-site experience but also helps them connect with music at a much deeper level. We want this to be the gold standard of Indian music scene where great talent such as the current lineup for What’s brewing, can be showcased.”
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