New year, new prospects, new journey and of course so much of new music. With the dawn of 2025 Anjunachill (rebranded from Reflections) is now the third frontline label under the Anjuna umbrella, housing the group’s ambient, downtempo, and chillout catalog.

In celebration of its 25th anniversary and the launch of Anjunachill, the Anjuna label family is unveiling a brand refresh for 2025. With the design of its own bespoke typeface, ‘Decima Sans,’ and the iconic ‘Anjuna A’ at its core, the refreshed identity honors Anjuna’s rich heritage while establishing a versatile design foundation for the label’s future growth.

Following the success of ‘Flow State,’ in 2020, the first EP in a new chillout series, ‘Reflections Vol. 1,’ was released on Anjunadeep. This marked a pivotal moment in establishing a dedicated home for Anjuna’s chillout catalog. Officially launched in May 2022 as Reflections, the label flourished as a standalone space for ambient and downtempo music.

To long-time fans of Anjuna and Above & Beyond, the Anjunachill rebrand will come as no surprise; quieter moments have always been essential components of the band’s chart-topping electronic albums.

Anjunachill’s first release comes on January 14 by way of Above & Beyond’s new single, ‘Shall We Begin.’ Debuting as the intro for Above & Beyond’s guest mix on the 500th episode of the Anjunadeep Edition last summer, ’Shall We Begin’ is a moving downtempo electronic piece that takes listeners on a three-minute emotional journey. Echoing the sweeping soundscapes of their iconic ‘Flow State’ album, the track is poignant, reflective, sentimental, and captivating.

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