Ola has become the presenting partner for Sunburn since the recently concluded Kygo India tour. Ola’s tieup with Sunburn makes a lot of sense, both ethically and economically. It is good to see a festival promote awareness about not letting festival goers drink & drive. Ola seems to be the perfect associate for Sunburn in that regard.
Ola had launched a very interesting #PeekeMatChala campaign on Twitter during Christmas last year. It all started with someone posting interesting ‘drunk’ tweets from the Ola cabs official page on twitter. Since then Ola has associated with the Police, NGO’s & various social activists to stop people from drunk driving. The tieup with sunburn will go a long way in ensuring safety of the festival attendees.
Ola has now also got in the concept of Ola play in some of the major cities across the country. Ola Play currently allows commuters to connect their phones & tabs to listen to a playlist from Kygo. Apart from that it also allows commuters to listen to other music, movies, tv shows, web series etc that are customised & personalised to their liking. This feature is currently available in cities like Delhi, Bengaluru, Mumbai, Chennai, Pune, Hyderabad & Kolkata.
Ola x Sunburn tieup will also be highly beneficial for Ola customers since they will be eligible to win free passes, meet & greets and many more such prizes. Also with Ola Play they will have access to artist interactions, livesets & highlights according to their preferences. Sunburn & Ola are putting up a fantastic effort to eradicate drunk driving from festivals & team EDMLI has nothing but utmost respect for both parties involved.
Sunburn Festival is set to take place in Pune from December 28 through December 31st. The New Years Eve set will be played by the #1 DJ in the world Martin Garrix. Book your tickets for the Biggest Festival in India here: http://bit.ly/1sL0NqX
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