Budweiser and the people behind Budweiser experiences have played a huge role in bringing India on the world map of the Dance music scene . They are constantly working on bringing the best festivals from across the world to India be it Tomorrowland , Sensation or Electric Daisy Carnival . Their aim is to shape the music culture in India and provide World class music experiences to their consumers . Their recent extension Boiler Room – world’s biggest disruptive curator of underground music happened in Delhi and turned out to be a huge success by bringing young , budding DJs/Producers closer to their dance music idols .

But that’s not it , Budweiser Experiences on 28th December 2017 announced the launch of their first ever TVC in India ‘ Let Your Sound Be Seen ‘ . By launching this TVC , the brand has taken another step in electronic music culture in the country .

Budweiser Experiences kick started its 2017 music campaign when they launched a completely new party that is the Bloodweiser party for Halloween across India , urging consumers to come forward and “ Join the Fearless “ . This was followed by launching BUDx , India’s first electronic music lab in New Delhi in collaboration with boiler room . This TVC marks the third big milestone in Budweiser Experiences larger-than-life music campaign .

Throwing some light on this TVC :

The TVC is a 45-second film that captures the brand philosophy and is a war cry for the youth to express their true self through music . The film is for young and bold , those who live in their own world and by their own Beat and are not afraid to show it to everyone . This TVC focuses on a young girl who is free to live on her own terms . She uses music as her expression for freedom and uses that expression for amping up the energy around her .

Commenting on the campaign, Kartikeya Sharma, Marketing Director, ABInBev, India, said; “2017 has been a fantastic year for Budweiser Experiences, as we brought to life never-seen before music and cultural experiences like Halloween and BUDx in India. Our first Made-in-India TVC captures how music provides real freedom to today’s millennials and inspires them to live life on their own terms. Budweiser Experiences will continue its agenda of effective storytelling and impactful story-doing in the coming year as well.”

Talking about their inspiration behind the campaign, Jonathan George, Creative Director, Wieden and Kennedy, Delhi said, “Our task was to make an international brand feel approachable to the Indian millennial via the passion point of music – so we showed a house party that makes you wish you were there, combining a modern vibe with the spontaneity of the Indian scene. We wanted to give a message that through music, anyone and everyone can show their true selves. Getting the music right was equally crucial, and Jungle’s ‘Busy Earnin’ gave us the perfect texture of old-school synth and energetic dance music.”

 

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