Amsterdam Dance Event (ADE) is an annual electronic music conference and festival held in Amsterdam, Netherlands. It is one of the world’s largest and most important events in the electronic dance music (EDM) industry. ADE typically takes place in late October and is continuously growing and developing each year, with last year’s edition featuring over 2,500 artists and 600 speakers in almost 200 venues. The five-day event attracts visitors from over 146 countries and features every conceivable aspect of electronic music culture, with dedicated conference programming, an extensive arts & culture program, live music and DJ/artist performances, all spread across the city of Amsterdam.

1.Conference: ADE hosts a conference component where professionals from the electronic music industry come together to discuss trends, innovations, and various aspects of the music business. This conference includes panels, workshops, keynote speakers, and networking opportunities.

2.Festival: ADE also features a massive music festival that takes place throughout the city. During the festival, numerous clubs, venues, and spaces host performances by some of the biggest names in the electronic music scene, as well as emerging artists. These events cover various genres within electronic music, including techno, house, trance, and more.

3.ADE Playground: ADE Playground is an addition to the festival that includes art exhibitions, film screenings, pop-up stores, and other creative activities related to electronic music and the broader arts and entertainment world.

4.ADE Green: ADE Green is an initiative within the event that focuses on sustainability and social responsibility in the music industry. It brings together experts and stakeholders to discuss environmental and social issues relevant to the electronic music community, and continues to play a vital role in pushing environmental consciousness, setting the sustainability and social change agenda for events and festivals, and driving new initiatives in the electronic music industry. Artists and institutes including Jayda G, Laidback Luke, Juba, Eli Goldstein, A Greener Future, Julie’s Bicycle, Climate Cleanup Foundation, Mysteryland and the MIT join the program to cover topics such as circular and climate-neutral events, renewable energy, CO2 compensation, social safety in clubs and festivals, mental health and more.

Amsterdam Dance Event attracts music industry professionals, DJs, producers, artists, music enthusiasts, and fans from around the world. It provides a platform for networking, discovering new talent, and experiencing the latest trends in electronic dance music. The combination of the conference and the festival makes it a significant event for the industry and an exciting experience for attendees and has recently completed its Conference program for 2023 with a slew of recent additions — including a creative keynote by Adam Beyer on the success of his label Drumcode and the art of A&R, and A-Trak reflecting on 15 years of Fool’s Gold Records and building a trusted brand. Don Diablo goes in-depth on what makes your human creativity unique in an AI generated world, Jayda G addresses how artists can and should inspire climate action, Dimitri Vegas sheds light on how to become a global success on TikTok, Röyksopp dive into the details of their expansive Profound Mysteries project and will host a special ambient performance, Afrojack touches on his evolution from a breakout DJ to a label boss at WALL Recordings, and much more.

ADE Pro is the ultimate annual business gathering for the global electronic music industry and over 80 new speakers join the existing roster of The Blessed Madonna, Claptone, HoneyLuv, DJ Minx, Max Cooper, Kittin, Tiffany Calver, special guest Grandmaster Flash, and more, rounding out the programming for professionals representing every part of the music industry.
ADE Pro goes all in on Artificial Intelligence

With the recent explosion in AI, one of the central questions of 2023 revolves around mastering machine learning and AI’s imminent dominance in the music industry. Google Creative Lab’s Creative Director Matthew Carey and Hema Manickavasagam of Google DeepMind bring the tech giant’s experimental creative tools to ADE Pro for a deep discussion and demonstration on how AI will transform human imagination. Don Diablo hosts a masterclass on creativity on what makes you unique in an AI generated world.
The new ADE Startups program
Showcasing the future even further, ADE launches a new startup conference entitled ADE Startups to bring together a broad range of music & tech professionals. The new program also introduces The Chorus, a tight-knit community empowering the next generation of innovators. Out of 500 Music Startups, 8 global innovators have been selected by ADE’s team of music investors to participate in the community year-through. These 8 startups will present their innovative ideas live on stage, for a true glimpse into the future.
ADE Pro Conference 
ADE Pro is the ultimate annual business gathering for the global electronic music industry. The four-day conference for music industry professionals runs from Wednesday through Saturday and features dedicated programming covering subjects from marketing, publishing and bookings to sustainability, social change and mental health. The additional networking opportunities with fellow ADE delegates and industry leaders provide an ideal and global basis for deal making and career advancement.