The new music video for “Run Up” by Major Lazer, Nicki Minaj, and Partynextdoor has arrived, and the uptempo, island-themed track now has a perfect video !In the new clip — directed by Paul, Luc, and Martin — PARTYNEXTDOOR enters a house party to find every single attendee glued to their phone screen, even as they hit choreographed dance steps. Later, Nicki Minaj Facetimes in to deliver her verse.


Music video directors Paul, Luc, and Martin share their thoughts on the concept behind the video:

“The idea was to laugh at ourselves and at the unconditional love we bear to our smartphones….humor and absurdity came naturally in our speech because our will was not to accuse someone or something but just exaggerate it to foster reflection.”

Check it out here ;

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